The plans to host the 2017 All-Star Game in Charlotte have been underway for over a year and a half. By the time the Charlotte Hornets were officially awarded the NBA All-Star Game on June 22, 2015 the city was already buzzing with excitement.
Keep the NBA All-Star in Charlotte
The NBA season concluded on Sunday evening and the league is now beginning to set their focus on the 2016-2017 season. We encourage Commissioner Adam Silver to publicly announce the league’s standing and firm commitment to hold the next NBA All-Star Game in the Queen City. There is no reason to punish Charlotte Hornet Fans while the legal challenges around HB2 are worked out in court. Today we are asking our KeepNCSafe Coalition friends to contact the NBA league office. Tell the Commissioner to keep politics off the court by honoring his commitment to North Carolina. Charlotte should host the NBA All-Star game in North Carolina next February. Call Commissioner Adam Silver’s office today at (212) 407-8000 or send an email message.
6 Million Committed by Sponsors and Host City
The region has created a remarkable team to collaboratively host the 2017 NBA All-Star game. Charlotte City Council agreed to offer $600,000 in in-kind services such as traffic control and police during the event. An additional 1.5 million in tourism funds and waived rental fees has been budgeted to help stage the event. The Charlotte Regional Visitors Association’s joined in with a commitment of $1.25 million in hospitality tax dollars. The Charlotte Hornets basketball team will contribute $150,000 and agreed to work with the Charlotte Sports Foundation to sell $1.5 million in needed sponsorships for the three-day sporting event.
Back in 2014, Charlotte City Council committed to spend an additional $33.5 million of public money to renovate Time Warner Cable Area’s restaurants and bathrooms, add lower-bowl seating, improve lighting and replace the scoreboard in the bid package presented to the league to win the 2017 NBA All-Star Game. The City just spent some $7 million dollars in renovations to the arena, built in 2005, in preparation for the Democratic National Convention in 2012. It’s interesting to see North Carolina companies who are leading the efforts against HB2, including Bank of America, Lowe’s, Blue Cross Blue Shield, Coca-Cola, Wells Fargo, quickly jump on the opportunity to sign sponsorship agreements to help secure Charlotte’s bid to host the game. These corporations now find themselves caught between LGBT lobbyists and advocates calling on the league to relocate the game to apply economic pressure on the Governor and State Legislature and the economic loss and missed marketing exposure of hosting an international sporting event in the city. It is now clear why these company executives are working so diligently with the Charlotte Chamber of Commerce are pitching compromise on HB2.
NBA All-Star Impact
The NBA All-Star weekend is estimated to bring an approximately $100 million economic impact to Charlotte metro area. The potential marketing exposure for the City of Charlotte and for sponsors of the game is significant because the 2017 NBA All-Star game is scheduled to be broadcast live in 215 countries and 47 different languages. New Orleans saw 54,576 out of town visitors during the 2014 NBA All-Star Weekend.