One year later, American Family Association (AFA) announced they have hit the 1.5 million signature milestone in the successful boycott of Target. On April 19, 2016 Target announced that it would be allowing men access to women’s restrooms and changing areas. The very next day, the AFA launched its boycott to communicate Target’s decision is unacceptable for families, and their dangerous and misguided policy continues to put women and children in harm’s way.

Since the boycott started, Target’s stock has lost 35% of its value, and the company shuttered plans for major expansion projects. Together we are making an unprecedented financial impact on a corporation whose policy is to allow men to use women’s restrooms and dressing rooms.

A recent Wall Street Journal article clearly shows that Target CEO Brian Cornell regrets his company’s policy announcement welcoming men to use women’s restrooms and dressing rooms.

According to the article, Mr. Cornell expressed frustration about how the bathroom policy was publicized without his permission or knowledge, and told colleagues he wouldn’t have approved the decision to flaunt it with a public statement that is still on Target’s website today.

“Target didn’t adequately assess the risk, and the ensuing backlash [AFA boycott] was self-inflicted,” he told staff.

If you haven’t signed the boycott pledge, please sign it today!

Shauna Patricia SmithA transgender woman in Idaho was arrested on July 12, 2016 for taking pictures of another woman inside a Target changing room. Shauna Patricia Smith, also known as Sean Patrick Smith, was arrested after police responded to a call from a female shopper who said she saw the middle aged male reaching over the dividing wall and taking pictures in the fitting room area with a cell phone. Officers reviewed store surveillance footage, then booked Smith into the Bonneville County Jail on one felony count of voyeurism. Smith, a biological male who identifies as a woman, is scheduled to appear in court today.

The incident in the small southeastern Idaho town is not the first such incident since Target announced its opposition to North Carolina’s now repealed HB2 privacy law.  Target expanded its commitment to inclusivity of transgender individuals when they announced on April 19th that transgender employees and guests are welcome to use the restroom or fitting room facility that corresponds with their gender identity.

KeepNCSafe did a simple Google search and found an alarming number of incidents reported at Target fitting rooms since the company adopted gender neutral fitting rooms. You can read the summary here.